The opportunities are endless for companies who use their online platform in an engaging and informative way. However, many organisations miss out on a massive puzzle piece if they fail to track their analytics and data. If your company is investing precious time and money on online presence, it is paramount to place considerable importance on tracking progress to ensure this investment is worthwhile. Kaizen Digital Evolution believe it is paramount to power your business decisions and discover new opportunities by turning raw web data into the actionable intelligence.
Website analytics & data are essential tools for your organisation, highlighting how online users interact with your platform. Tracking provides businesses with in-depth insight into areas of popularity on their website, areas where issues arise and interesting details about site visitors. Understanding how your online platform works is key and engaging with users is the best way to do this, gaining an insight into first time and consistent customers over and over again.
Modern analytics & data focus on breaking down silos within your online user data, turning metrics into real people with motivations, needs and desires. Monitoring patterns and trends in this intelligence enables vast opportunities including the ability to effectively test ideas, measure success and support decision making business-wide.
Kaizen Digital Evolution provide an analytics solution to eliminate the guesswork, making the invisible, visible. Understanding your clientele is a massive benefit for a business and tracking analytics and data will provide a clear and in-depth understanding into where your customers are coming from.
Monitoring where your traffic is coming from holds numerous benefits, enabling you to recognise areas of key interest and areas that require further brand exposure. This insight will assist in making the correct decision when choosing how and where to invest your time and money. Kaizen can elaborate on insights obtained and provide organisations with detailed information to assist in developing successful targeted campaigns.
Additionally, the hard data obtained through tracking analytics and insights reduces your project development risk, time and costs. Understanding what is going on behind the scenes in your organisation is key and Kaizen Digital Evolution can help with this.
Monitoring where your traffic is coming from is key but something equally as important is monitoring why your traffic are leaving. Tracking your analytics and data enables your business to understand why a customer visiting your website, fails to follow through with their online mission. Insights enable information such as when a customer visits, where they visit from, where they go to and exactly where on the website they decide to leave. Understanding this information is a powerful tool for your business, enabling the opportunity to rectify any issues or improve the customer journey.
NWNG is a multi-media organisation with offices in Belfast, Enniskillen, Hillsborough, Letterkenny, Omagh & Strabane.