Head of Marketing
North West News Group is a diverse and growing group of businesses dedicated to serving communities and organisations across media, print, digital, and creative services. The group includes North West News Group, Kaizen Print, Kaizen Studio, and 4SM, each providing specialist expertise within their respective sectors. Together, our businesses deliver trusted local news, high-quality print solutions, creative content production, and innovative marketing services. We are committed to excellence, innovation, and customer service, building strong relationships with the communities and clients we serve while creating opportunities for growth and development across our organisation.
We are looking for a proactive, creative and driven Head of Marketing to play a pivotal role in shaping and delivering our marketing and communications strategy across a range of platforms across the Group.
This is a hands-on leadership role with responsibility for owning and executing the full marketing strategy across digital, brand, content and events. Working closely with teams across the business, you will develop innovative campaigns and initiatives that strengthen our brand presence, engage our target audiences and support commercial growth.
Key Responsibilities
- Drive the development and growth of the customer subscription base, identifying opportunities to attract, convert and retain subscribers.
- Lead the development of Gaelic Life as a brand, with a focus on growing subscriptions, audience engagement and brand awareness.
- Lead and manage the company’s awards programme, including planning, promotion and delivery, ensuring the awards strengthen the company’s profile and reputation.
- Develop and manage the company’s digital marketing strategy, making effective use of agreed digital tools, platforms and technologies.
- Develop and oversee the company’s web strategy, ensuring the website is engaging, optimised, up to date and aligned with wider marketing objectives.
- Provide the Commercial team with high-quality marketing materials, content and insights to support sales activity and position the company as an expert and preferred business partner.
- Work closely with the Commercial, Editorial and Digital teams to develop and deliver effective campaigns and initiatives.
- Monitor and report on marketing performance, using data and insights to refine campaigns, improve results and maximise return on investment.
- Develop and execute the overall marketing and communications strategy, aligned with the company’s objectives.
- Stay ahead of emerging digital trends, technologies and marketing best practice, identifying opportunities to enhance our approach.
- Maintain a strong understanding of the competitive landscape, customer behaviour and wider market trends.
- Identify new opportunities to enhance brand visibility, audience engagement and commercial performance.
- Support and assist our Kaizen Print, Kaizen Studio and 4SM teams with their marketing requirements.
- Effectively communicate our brand value proposition, both internally and externally, ensuring consistency across all channels.
Skills, Experience & Qualifications
Essential
- Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business or a related discipline.
- Minimum 3–5 years’ experience in a senior manager position within marketing, e-commerce, or digital marketing.
- Proven track record of growing online sales, leads or digital revenue.
- Experience managing and optimising websites and e-commerce platforms.
- Strong understanding of digital customer journeys and conversion optimisation.
- Experience with Google Analytics, GA4, Google Tag Manager and Google Ads.
- Strong SEO knowledge and experience using SEO tools.
- Experience with email marketing platforms such as Klaviyo.
- Strong commercial awareness and ability to interpret performance data.
- Excellent project management and organisational skills.
- Highly analytical with exceptional attention to detail.
- Strong communication and stakeholder management skills.
- Ability to manage multiple projects in a fast-paced environment.
Desirable
- Experience working across multiple brands or business units.
- Knowledge of subscription-based products and recurring revenue models.
- Experience of CRM platforms and marketing automation tools.
- Experience working with web developers and managing technical website projects.
- Familiarity with UX design principles and conversion rate optimisation tools.
- Basic HTML/CSS knowledge.
- Experience with Power BI, Looker Studio or similar reporting platforms.
- Experience within publishing, print, media or content-led businesses.
Closing date 11th September 2026
